The owner of The Tartan Group, Deirdre has been a communications professional in Canada for 20 years. Together with her team of five coworkers, Tartan is committed to helping businesses and organizations become more sustainable and substantially raise their community, national and international profile through marketing communications and public relations including reputation management, stakeholder relations, media relations, event management, advertising, promotion and community partnerships.
Today, Tartan represents clients in Seattle, BC, Alberta, Manitoba, Mexico, Costa Rica, and Nicaragua and has offices in Vancouver, Victoria and New York.
In 2003, Deirdre completed her MBA in PR/Communications through Royal Roads University and the focus of her MBA Occupational Consulting Project was the development of a culinary tourism program for Tourism BC. Another achievement is helping create the BC Sustainable Tourism Collective, a group of six influential tourism operators founded on the vision that travel within B.C. can foster appreciation and stewardship for the natural environment, regions and communities.
Deirdre's volunteer work includes serving as incoming Chair for Tourism Victoria, British Columbia, Board Member, Robert Bateman Centre for Sustainability at Royal Roads University, Board of Advisors for the International Ecotourism Society and Board Member of the Culinary Tourism Society of BC.
