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Welcome to Speakers and participants |
EARTH and Hotel Suerre |
| 13:00-17:00 |
Registration of participants |
Lecture Room at PEP |
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Stands set up |
Hallways at PEP |
| Monday, October 3 |
Opening Ceremony – Main Theme: Culture
P3 2011 is presenting "Culture" as the main theme of the event, inspired by the necessity to strengthen the cultural roots in the communities. "Culture in Sustainable Tourism" explores opportunities to reflect on literature and the arts, along with the benefits of traditional agriculture practices, the responsible use of water, and the creative and visionary ways to successfully use local resources to promote the quality of life.
|
| 8:00 – 9:15 |
Registration of participants |
Lecture room - PEP |
| 9:15 – 10:00 |
Opening Ceremony with the presence of:
Mr. Allan Flores, Minister of Tourism.
Mr. Manuel Obregón, Minister of Culture.
Mr. Glenn Jampol, President of CANAECO. |
Aula Magna |
| 10:00 – 10:30 |
Cultural Presentation. |
Aula Magna |
| 10:30 – 11:00 |
Coffee Break. |
Social area- PEP |
| 11:00 - 12:00 |
Opening speech
Theme:
Crops and Mesoamerican cultures and its influence on sustainable tourism.
Speaker: Mrs. Margarita de Orellana, Director of the magazine Artes de México. |
Aula Magna |
| 12:00-13:30 |
Lunch. |
Social area- PEP |
Theme: Fire
Learn about new trends for marketing and public relations of sustainable experiences, how to attract the consumer you are looking for and how they respond to your marketing strategies. Travelocity's experience in conquering the sustainability market and the information platform of the Costa Rican marketing campaign are cases that will inspire much interest.
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| 13:30 - 14:10 |
Key note speech
Theme:
New trends in marketing and promoting sustainable experiences.
Speakers: Mrs. Deirdre Campbell, General Director Tartan Group.
Mr. Alexi Khajavi, Director of Global Strategy of Mercury CSC. |
Aula Magna |
| 14:10-14:30 |
Question and answer session |
Aula Magna |
| 14:30 - 15:10 |
Key note speech
Theme:
Myths and realities about sustainable tourism in Costa Rica.
Speaker: Mr. Alberto López, Sustainability Director of the Costa Rica Tourism Board. |
Aula Magna |
| 15:10-15:30 |
Question and answer session. |
Aula Magna |
| 15:30 - 16:00 |
Coffee break |
Social area - PEP |
| 16:00 – 16:30 |
Key note speech
Theme:
Marketing of sustainable travel.
Speaker: Mrs. Katie Widdowson, Market Director of Travelocity. |
Aula Magna |
| 16:30 – 16:45 |
Questions and answers session. |
Aula Magna |
Theme: Water
This year, the conference will present the theme of how to reduce the risks and identify the mechanisms to deal with natural disasters, particularly in the tourism industry sector; how to work with people and minimize the impacts.
|
| 16:45 – 17:20 |
Key note Speech
Theme:
Risk management in natural disasters and its impact on tourism: How do we adapt?
Speaker: Mrs. Joanne Persad, Project Coordinator of Caribbean Disaster Emergency Management Agency. |
Aula Magna |
| 17:20 – 17:40 |
Question and answer session |
Aula Magna |
| 17:40 – 18:00 |
Presentation
Theme:
The sustainability model in a sports event: the World Rating Championship, Costa Rica, 2011.
Speaker: Mr. Rafael Gallo, Director of the World Rafting Championship, Costa Rica, 2011. |
Aula Magna |
| 18:00 – 18:15 |
Closing. |
Aula Magna |
| 18:30 – 21:00 |
Special dinner and cultural presentation. |
Establo - EARTH |
| Tuesday, October 4 |
Theme: Earth
Leader institutions in Costa Rica like EARTH, CATIE, the National University, and others, have designed programs and products with excellent potential to improve the sustainable efforts implemented by companies related to sustainable tourism. Through interactive workshops, practical knowledge will be offered as well as the opportunity to exchange experiences and create alliances.
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| 8:00 – 8:30 |
Key note speech
Theme:
The cultural roots in the agro and the experiences of products in agro tourism.
Speaker: Mr. César Meléndez, Founder of La Polea Theater, Costa Rica. |
Aula Magna |
| 8:30 – 9:00 |
Introduction to interactive activities
Ten interactive sessions of practical cases will be offered simultaneously in subjects such as: Design of agro ecotourism products, Alternative energies with focus on bio-digesters, Permaculture, Integrated waste management, Scientific tourism, among others.
|
Aula Magna |
| 9:00 – 12:30 |
Implementation of the interactive activities. |
Various areas of the campus of EARTH |
| 12:30 – 14:00 |
Lunch. |
Social Area – PEP |
Theme: Air
Costa Rica has been a worldwide leader in themes like climate change and the tourism industry has a valuable opportunity to mitigate their impacts, and support the national agenda to achieve C-Neutrality as the main goal by 2021. The Climate Conscience Travelers program (VCC) has initiated a concrete plan and will present pilot cases.
|
| 14:00 – 14:40 |
Key note speech
Theme:
Climate change challenges: global perspectives and advances in Costa Rica.
Speaker: Mr. Álvaro Umaña, Senior research fellow in CATIE and Consultant for PNUD. |
Aula Magna |
| 14:40 – 15:00 |
Question and answer session |
Aula Magna |
| 15:00 – 15:30 |
Coffee break |
Social Area - PEP |
| 15:30 – 15:50 |
Presentation
Theme:
CANAECO's program Climate Conscious Travelers (VCC): Advances, 2011.
Speakers:
Mr. Jürgen Stein, coordinator of the CANAECO's Climate Change Committee.
Mrs. Katiana Murillo, Technical Consultant for CANAECO.
Mr. Alberto García, Official of FONAFIFO.
Mr. José Cubero, Official of FONAFIFO.
|
Aula Magna |
| 15:50 – 16:00 |
Question and answer session |
Aula Magna |
| 16:00 – 16:20 |
Presentation
Theme:
Costa Rica: A happy country?
Speaker: Mr. Mauricio Castro, Director of Fundecooperación. |
Aula Magna |
| 16:20 – 17:00 |
Closing speech
Theme:
Culture for development, a global vision.
Speaker: Mrs. Mina T. Gabor, President of the International School of Sustainable Tourism in Philippines. |
Aula Magna |
| 17:00 – 17:30 |
Closing of the Conference P3 – 2011. |
Aula Magna |
| 17:30 – 18:00 |
Cultural Presentation.
|
Aula Magna |
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